About Wax | Wane

A Store That Moves With Intention — From the Midwest Heartland to the World

Wax | Wane began in Lincoln, Nebraska, in the quiet center of the Midwest — a place known for its grounded pace, its honesty, and its craftsmanship. Founded and owned by a female entrepreneur, the store reflects the balance between modern innovation and timeless simplicity — between what’s essential and what simply feels right.

We curate functional goods, skincare, and natural objects that support calm, clarity, and comfort in daily life. Every item we carry — from Korean skincare with clinically backed formulations to undyed, natural crystals sourced for their authenticity — is chosen for its integrity, usefulness, and quiet beauty rather than for trends or hype.

Korean Skincare, Thoughtfully Selected

Our skincare collection reflects the meticulous philosophy behind K-Beauty — barrier-focused, science-led, and built for visible results through gentle consistency. Each formula is reviewed for ingredient transparency, dermatological credibility, and sensory experience. This is skincare for those who appreciate texture, efficacy, and design — the same quality found in larger retailers like Sephora and Ulta, but selected with independent insight and local care.

Crystals — Real, Undyed, and Uncompromising

The crystal market online is flooded with dyed, synthetic, or misrepresented stones. At Wax | Wane, we partner directly with reputable suppliers to offer authentic, naturally formed crystals. Each piece is evaluated for structure, color integrity, and tactile feel — the subtle weight and temperature that only genuine minerals hold. These are collector-grade stones made to be held, displayed, and appreciated — not mass-produced novelties.

EMF Shielding — Function Meets Design

A new category in our store, EMF protection reflects a growing awareness of our digital surroundings. Many EMF products are either ineffective or designed for industrial or military use — functional, but far from livable. Wax | Wane offers reliable, design-conscious EMF shielding options for everyday environments: workspaces, homes, and travel. Tested for performance, refined for aesthetics, and available with Prime shipping through Amazon and Walmart, they bridge the gap between utility and accessibility.

Rooted in the Heartland, Built for Everywhere

From Lincoln to Los Angeles, our goal is to connect intentional makers and mindful consumers. We collaborate with small-batch artisans, creative studios, and emerging innovators to make thoughtful design available with modern convenience. Through omnichannel selling — from our Shopify store to Amazon Prime and Walmart Marketplace — Wax | Wane offers small-business integrity with global reach.

Rooted in thoughtful sourcing and slow growth, Wax | Wane exists as a steady presence — one that honors each phase, each choice, and each carefully made object.

Made by a woman in the heartland. Built for those who notice what others overlook.